Hi Storytellers! Happy Filmmaking Thursday!
The point of videos is to share your message. Chances are you have multiple messages or aspects of your message. Trying to shove them all into one video is just crazy(and incredibly overwhelming). What you need to do instead is break down your message so that each video has one primary message and hints at subconscious themes.
Before you create any video content, I really want to encourage you to MindMap. It’s a huge help in creating videos more efficiently and creatively.
To do this, I use a tool called MindMap that allows you to map out your thoughts and save them directly to your Google Drive.
I’ll use mine as an example for you. So in the middle I put my primary message: creating relationships and being of service through video and storytelling. This breaks down into a few different messages and themes. So each of the videos that I make focuses on one of these sub-messages. It also hints at another message. For example, I created a tutorial about how to download your videos from YouTube, so that falls under Technical Tools. But, I also hinted at why they would want to download these videos in the first place, and that falls under the larger all-encompassing category of Video Strategy.
Once you have your big message broken down into its parts, it’ll be so much easier to just sit down and say, for example, “Ok, I’m going to brainstorm all of the videos I could make about video editing as a tool to craft stories.” Before you know it you will have a huge list of topics that you can make into short videos.
Having subthemes in your messaging is what will weave your entire message together for your audience. My challenge to you is to MindMap your big message and break it down as much as you can.
If you liked this post, don’t forget to subscribe and share it with your friends. If you want more, come on over and join the Storyteller Circle, my private Facebook group filled with wonderful entrepreneurs like you that are looking for more support in crafting their video stories and an inspirational community. I adore the people in this group so I post some of my best stuff there. When you join you’ll instantly get a bonus gift “How to Reach, Grow & Teach Your Online Community With Video”. Just click the button below. And remember Tell Your Story. Inspire Action. Make a Change. Thanks for watching and I’ll see you next time!
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