How To Use Social Media to Tell Your Brand Story

It’s new, it’s cool, and trendy. Woohoo #socialmedia , let’s just blast our followers with link like crazy and watch the clients and money roll in…

or maybe not… Social media can’t be used as purely a distribution channel. It’s a an engaging two-way communication where #brands   and their audiences can co-author amazing #stories   and experiences. 
Stories are creative, provoke emotional connections, and inspire action. You might have your brand story but are you opening up the space for authentic connection? Are you really seeing the whole picture of how you are telling your story? And can you break that big picture down into digestible bites?

Whitney Ryan , founder of Whitney Ryan Social Marketing, believes in “building authentic and genuine #connections   with your customers through social marketing”. When we take a step back from our message and invite our audience to connect and engage with us, we can grow #communities   that are highly invested in our brands.
In this episode of #thestorytellercircle   , my guest Whitney Ryan will be sharing:

– how to boil down your story/moments into social media posts and under those character limits.
– how to use two-way communication to connect and engage
– what kinds of stories are great to tell through social media so your audience knows that you “get them”
– why you should be using a content calendar

Connect with Whitney: http://www.whitneyryan.com/

Download Whitney’s free gift:http://www.whitneyryan.com/contentcalendar

The links we talk about: 
Facebook lists: http://www.whitneyryan.com/2014/09/12/how-to-create-a-facebook-list/
and Twitter lists: http://www.whitneyryan.com/2014/07/24/how-to-use-twitter-lists/

More About +Whitney Ryan :

Whitney Ryan is a copy and content creator obsessed with helping small businesses build genuine relationships with their customers. A lifelong fan of brands who treat their customers right, she helps entrepreneurs effectively connect, compel, and convert their audiences using authentic copy and captivating social media. Last year, she turned down a job at a powerhouse social media agency because working with big businesses and Fortune 500s just didn’t sound as satisfying as helping the mom and pop’s down the street. When she’s not writing or creating content, Whitney’s either trying out new vegetarian recipes, playing with her dog, or fantasizing about her next travel adventure.
More About +Dana Rivera   :

Disney & Pixar freak, child of the 90s, vintage camera collector, and world traveler. Dana is a Video Editor & Video Vision Mentor at +Dana Rivera Films  . Before she started working with online women entrepreneurs crafting their video visions, she was a documentary filmmaker, creating online short films for nonprofits and corporations. She was on the front lines of crafting strategies for how video aligned with their core messages and principles, filming interviews and events, editing their content into meaningful finished videos and finally implementing plans for getting them in front of the right people. The results: Rapid growth of their youtube channel, increased awareness of their cause and mission in the community and jumps in reaching their fundraising goals.

But she had that big student debt number floating over her head, so she grew her business on the side to pay it down. And she fell in love with helping women conquer video.

She believes that Every person’s story matters. No matter how seemingly small or big, they all have an impact and deserve to be recorded. 

Connect with Dana: www.danariverafilms.com

Looking for a specific topic?

5:47 how to boil down your story/moments into social media posts and under those character limits.

11:28 how to use two-way communication to connect and engage

16:28 why you should be using a content calendar and Whitney’s gift:http://www.whitneyryan.com/contentcalendar

25:39 Promoting yourself and mixing content