Today, we are going to talk about how video marketing is not the way to reach your community.
Now when I say that video marketing is not the way to go, what I’m talking about is the mindset that comes with video marketing.
When you think video marketing you think commercials, SEO, corporate cliches, and manipulating your people into buying from you.
I don’t know about you but that just doesn’t feel good to me. It feels intimidating and like it just doesn’t align with my message and who I am. And I’m sure that as a purpose driven entrepreneur you have felt the same thing.
That’s the reason I don’t tell people that my business is video marketing. I’m in the business of community filmmaking for purpose, cause driven women entrepreneurs. It might sound silly to call it something different but it really creates a different mindset and reaction and keeps me in line with how I want to connect with people in a very real meaningful way.
So what I challenge you to do is when you are thinking about how video can work for you ask yourself “How will this video help to create relationships with the people I serve?”
Use video to be yourself, show how you work, answer questions that you got from a follower. Think like a documentary filmmaker: what are the small moments that you can share? that can connect people or peak their interest. Tell stories, not a carefully scripted story to sell something, but instead an interesting story that you heard or from your childhood, or something that happened to you this morning.
If you hate dressing up and putting on makeup then don’t. Put on your favorite t-shirt and sit indian style on a chair. Get comfortable.
Don’t just create a video because somebody said it’ll get you more leads. Alway make sure that your videos will create connections between people and thoughts.
That it will spark real conversations that people can get excited about. And by doing this you will truly attract and work with people that need your help.
So again, we aren’t video marketing we are telling stories and connecting with our communities through imagery and moments caught on tape.
If you want more tips to creating online video, download your guide to the Top 5 Video Tools that will help you make beautiful online videos for your business Or if you really ready to dive in join my free course to Amp Up You Online Video Presence. By signing up you’ll also get exclusive Tips, Tricks, How-to’s and my personal insights about editing and using Online Videomaking in your business that I only share with my VIP storytellers.
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