YouTube, Wistia, or Vimeo?

Ok this is a question that comes up over and over again. YouTube, Wistia, or Vimeo? I want to simplify it for you. The answer is YES! Use all three.

There is no war going on between these 3 hosting sites because they have 3 completely different purposes.

YouTube is to get found.

Wistia is for business.

And Vimeo is to share art.

Let me explain a little more.

YouTube is the second largely used search engine behind google, so if you want people to search keywords and organically find your videos, this is the perfect tool. It also has annotations which are clickable links that you can add to videos to link your audience to your sites. If your hover over my logo in the corner you’ll see that you can click on it and it’ll take you to my website. It’s the best for weekly TV shows, Vlogs, and interview series.

Vimeo is much like YouTube in that it is searchable, however it’s geared much more towards the arts (filmmaking, photography, animation and other things like that). The advantages of Vimeo is the much nicer looking player that when embedded on your site look less clunky than YouTube and the ability to have more control on where your videos are accessed from. For example, say you have a video course that you only want accessed when people sign up for your email list. You would want the videos to only be embedded on your pages and not searchable in Vimeo. With the free and pro features you can easily pull off great looking video courses and promotional landing page videos. The big drawback is that you can’t have clickable links on-screen.

Wistia is GREAT for businesses. If you are creating a video series to launch a product, or as an opt in offer, or even a landing page video, you need to get this tool. The basic features are free and with a small investment you can get some great small business controls. Wistia is not searchable like Vimeo or YouTube but it has clickable links (called mid roll links), post roll call to action links, complete customization over the design of the player, and so much control over who can access your videos from where. This is also awesome for sharing video content privately with your team or assistants.

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