The 3 Best Ways to Incorporate Video Into Your Business

Today, I want to talk about the 3 best ways to incorporate video into your business. Of course, the possibilities are endless, but how do you wrap your mind around a video content strategy of your own when there are just too many options on the menu. So, I’m going to give you just three and even just choosing one will be HUGE for your business.

To Introduce:

Think trailer for your business, product, or service. This is the video that goes on your landing page to describe who you are, what your message is and how you work. This is important because your audience can see you and what you do in motion. They can connect with you past your photos, copy and blog posts and onto an even deeper level. And if you are the face of your business this is essential.

To Educate:

For entrepreneurs this usually takes the form of a weekly blog show or video training course. Education is really important. People want and need to learn. And you’re an expert in your field. It would be a disservice to your target audience if you didn’t share the value that you can provide with them. You can use this to fill in the gaps in your audience’s knowledge that are keeping them from becoming clients. Not to mention if you are giving great value week after week in the form of courses or blog shows your potential clients will be so grateful and hungry for more of your knowledge that they will be dying to buy over and over again.

Tip: If you already have a blog, look at your analytics and comments, find the most popular and turn that content into a video.

To Sell or Gain:

Whether you want to gain clients, email subscribers, or sales, this is the video that you use as an opt in offer, as part of your launch, or/and to advertise your product or service. It’s also the video that goes on your sales page to introduce your new course, service package, or interview series. These are extremely effective because it gives your audience a taste of what it’s like to work with you or use your product. These videos are also very shareable via social media or email and engage your audience on a level that copy just can’t engage on.

If you don’t already use video in one of these three ways, choose one now and make that your focus. Challenge yourself to start brainstorming ideas and planning the videos you’d like to create.

If you want more tips to creating online video, download your guide to the Top 5 Video Tools that will help you make beautiful online videos for your business by clicking the button below. By signing up you’ll also get exclusive Tips, Tricks, How-to’s and my personal insights about Online Videomaking that I only share in email.

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