Today, we are going to be talking about how you can and should be reusing your video footage.
Yes, creating videos takes a lot of time and effort and sometimes even money, so you need to be thinking of ways that you can use what you already have.
I keep a harddrive with all of my footage for each project that I’ve ever worked on, so that I can easily pull a clip here or a clip there, for a new project. So please don’t delete anything even if its the first video you ever made and you really hate it. Because you know what, you might want to create a before and after video showing your progress from your first video to where you are now.
So here are some quick ideas for what you can do with all of that footage that’s just laying around.
- A Youtube channel trailer with snippets from each of your videos. If you are really into it you can string together lines from each video so that they create a message. Here’s an example I created for a client.
- A year in review where you sum up what your business has been up to. Here’s an example from Google and Fine Bros Entertainment
- Take videos that were once public, package them into a series and use them as an optin. An example is my Amp Up You Online Video Presence training.
- Update an old video with a new development instead of creating an entirely new one. This mostly applies to tutorials. For example, a tutorial about facebook ads which is constantly changing.
- Create a promotional video for your homepage. Here’s an example I created for a client.
Those are just scraping at the long list of things you can do. Remember, you can create totally different stories with the same footage through editing. Don’t be afraid to chop things up and try them out. You’d be surprised at how two clips that originally had nothing to do with each other now tell a great story.
If you want more tips to creating online video, download your guide to the Top 5 Video Tools that will help you make beautiful online videos for your business Or if you really ready to dive in join my free course to Amp Up You Online Video Presence. By signing up you’ll also get exclusive Tips, Tricks, How-to’s and my personal insights about editing and using Online Videomaking in your business that I only share with my VIP storytellers.
If you liked this post please comment and share. I’d love to hear from you.
Download the "How to Reach, Grow, & Teach Your Online Community" guide AND be of service like crazy!
Pick and choose the types of video you'd love to create, get your tools, and start creating!
